Selected case studies
Products that make difficult work feel clearer.
Each case follows the same path: the situation, the design decisions, the evidence that can be shared, and the next thing worth learning.
01Income Tax
Trade Cloud Apps
UnitX
Income Tax
Helping first-time taxpayers & senior citizens
A confidence-first ITR experience that makes a high-stakes filing journey more understandable and less intimidating.
- GovTech
- UX Research
- Accessibility
- Service Design
Trade Cloud Apps
JobBook & TradeBill
A connected suite that gives independent trade businesses clearer project, job, quote, and billing workflows—without making each product feel overloaded.
- Product Suite
- iOS
- Systems
- Small Business
UnitX
Making everyday conversion feel immediate
A utility app that starts with intent, then offers manual controls, voice, camera input, history, favourites, and Apple Watch shortcuts when they help.
- iOS
- Product Design
- SwiftUI
- Utilities